Sales teams are drowning. Not in leads or opportunities, but in the endless preparation, research, and administrative work that consumes their day. We built Citius AI because we believe there's a better way.
The $400 billion productivity black hole
There are over 3.5 million B2B sales representatives worldwide. Each of them spends 4-5 hours a day on work that isn't directly related to sales. That's more than $400 billion a year of wasted productivity across the industry.
- 70% of a sales rep's day is spent on non-selling activities—research, prep work, data entry, and follow-up emails.
- 9 months Average ramp time before a new rep becomes fully productive. That's nearly a year of underperformance.
- 30% Annual turnover rate in B2B sales—the highest of any profession. Reps burn out before they ever hit their stride.
The irony? Companies have spent billions on sales tools, yet reps are less productive than ever. Something is fundamentally broken.
The tools weren't built for sellers
CRMs were built for management visibility. Analytics dashboards were built for operations teams. Forecasting tools were built for finance. But who built something for the person actually on the call, trying to close the deal?
We saw an opportunity: build an AI-native system that works for the sales rep, not just about them. An intelligent assistant that handles the busywork so reps can focus on what they do best—building relationships and winning deals.
Not AI clones, but AI superpowers
We're not interested in replacing salespeople with AI. Great selling is a deeply human skill. What we want is to give every rep the preparation of a top performer and the support of a dedicated analyst—instantly, for every single interaction.
Citius AI delivers this through three core capabilities:
Account Agent
Continuous intelligence on your accounts. Know about leadership changes, funding announcements, competitive shifts, and strategic pivots before they become yesterday's news.
Call Companion
Real-time guidance during your conversations. Get contextual suggestions, objection responses, and next-step recommendations while you're on the call.
Sales Studio
Generate personalized follow-ups, proposals, and meeting briefs in seconds. Stop spending hours on collateral that should take minutes.
Solutions for an AI-native OS era
We're at the beginning of a new era for software. AI isn't just a feature anymore—it's a foundation. The companies that win will be those that rearchitect their products around AI from the ground up.
Sales is the perfect starting point. The workflows are clear, the pain is acute, and the value of giving time back to sellers is immediate and measurable. Every hour saved is an hour that can go toward closing deals.
Our vision: a world where every sales rep has the context, intelligence, and support they need to perform at their best—powered by AI that works alongside them, not instead of them.
That's why we built Citius AI. And we're just getting started.
Want to be part of what we're building?
Join the Waitlist